Archive for July, 2008

The Taco Maker Brings Quick Service Mex to Tampa

Thursday, July 31st, 2008

Tampa, FL – The Taco Maker, a leader in the Mexican quick service restaurant (QSR) segment is opening its newest restaurants in selected Wal-Mart locations in Tampa on North Dale Mabry Hwy and West Waters Avenue. A special ribbon cutting and grand opening celebration will be held for both locations in August 2008.

A Taco Maker employee greets a customer“The Tampa area is crucial to TTM’s development plans for our regional expansion in Florida,” stated Carlos Budet, President and CEO of The Taco Maker. “We’re absolutely thrilled about the possibility of growing in Hillsborough County and bringing new jobs and economic growth to these area communities.”

These store openings are part of an expansion agreement between The Taco Maker (TTM) and Motivator Investment Partners to continue franchising its unique concept brands throughout Florida.

Motivator Investment Partners (MIP), a company formed by entrepreneurs Manuel Viota and Ramon Martinez, signed a development agreement with The Taco Maker, Inc. to open a minimum of 150 franchises in Florida. These stores are projected to create 2,700 immediate jobs and up to 4,000 jobs indirectly. Motivator Investment Partners will open its offices in Central Florida to provide operations support to its stores throughout the Sunshine state.

“For me personally, the growth of The Taco Maker represents means much more than the regional expansion of a franchise brand,” said Budet. “It represents an expansion of an attitude of excellence from our robust business strategy to the way we treat our customers. With this franchise growth into vibrant communities like Tampa, new customers will experience the quality we’re known for nationwide.”

Taco Maker is one of three concepts under the The Taco Maker, Inc. umbrella, an international franchise system with over 185 units open in the United States, Latin America, and the Far East. The Taco Maker restaurant is currently the largest Mexican quick service restaurant in Puerto Rico and serves popular quick service Mexican dishes such as tacos, burritos, nachos, quesadillas, salads and desserts.

TTM’s other two brands include Jake’s Over The Top and Mayan Juice. Jake’s Over The Top is a quick service restaurant set in a fun, unique 50’s atmosphere offering a line of hamburgers, sandwiches, chicken tenders, fries, onion rings, and ice cream treats. Mayan Juice is a quick service concept offering real fruit smoothies with health boosters.

Taco Maker offers various outlet types to meet almost every need of franchisees and area developers. The Taco Maker’s locations can vary from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over the Top and Mayan Juice. With new outlet development, unit sales have continued to grow rapidly positioning The Taco Maker as a leader in the Mexican QSR segment. 2008 marks the brand’s 30th anniversary from its beginnings and headquarters in Ogden, Utah.