Archive for January, 2009

Taco Maker Igniting Record Growth in Mexican QSR Segment

Tuesday, January 13th, 2009

ORLANDO, FLORIDA– The Taco Maker announced today a total of 15 additional stores opened in 2008 and 900 more stores are in development in multiple regions of the United States and Puerto Rico as well as countries including as India, Panama, Costa Rica, Colombia, Brazil, The Dominican Republic, Russia, Spain and other European and Latin American countries. Currently The Taco Maker has over 185 units open in the United States, Latin America, and the Far East.

“Even in a slowing economy we continue to see tremendous growth because of our innovative ideas and unmatched quality in the QSR industry,” said Carlos Budet, President and CEO of The Taco Maker. “In the last 18 months, over 900 restaurants have been contracted for development in the US and international markets. We anticipate 2009 will be just as profitable…with the potential to open other markets in Latin America and Europe.”

With 25 new stores slated to open this year and hundreds more in development, The Taco Maker is experiencing a robust pipeline of commitments from franchise developers in multiple regions of the United States and Puerto Rico as well as countries including as India, Panamá, Costa Rica, Colombia, Brazil, The Dominican Republic, Russia, Spain and other European and Latin American countries.

Taco Maker is one of three concepts under The Taco Maker, Inc. umbrella, an international franchise system with over 185 units open in the United States, Latin America, and the Far East. The Taco Maker restaurant is currently the largest Mexican quick service restaurant in Puerto Rico and serves popular quick service Mexican dishes such as tacos, burritos, nachos, quesadillas, salads and desserts.

“Our strategy has always been to work with franchise developers both nationally and internationally with the greatest commitment to professionalism, quality and a vision to see the growth of the TTM brand,” said Budet. “Each year, we continue to raise our expectations even higher in terms of sales and operations because of the uniqueness of our business model and our willingness to employ a creative marketing approach.”

According to TTM, a part of this creative approach is a strategy to connect with today’s consumer while building customer loyalty in its brand. One strategic initiative is to implement the use of high profile billboards and other visually stimulating media to target a younger, tech savvy segment of its consumer base. According to sources, this segment has the purchasing potential of over 150 billion dollars a year.

Another strategy includes the launching of new innovative products to appeal to a broader range of customers. In just a few weeks, in fact, TTM plans the roll out of its new flagship product called “The Maker”—a whopping one pound burrito with almost half a pound of meat. “We feel confident that new innovative products like ‘The Maker’ are the future of our franchise in further increasing market shares in the QSR segment and igniting franchise growth worldwide,” said Budet.

Long known for its fresh, high quality and flavorful Mexican fast food, The Taco Maker offers various outlet types to meet almost every need, from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over the Top and Mayan Juice. For franchise information for The Taco Maker call 801-476-9780.