Archive for March, 2009

The Taco Maker Launches New Burrito Line to Its Menu

Monday, March 9th, 2009

ORLANDO, FLORIDA – The Taco Maker (TTM) announced today the immediate roll out of its new burrito creation, ‘The Maker,’ to all TTM Florida locations.

The Maker Burrito by The Taco MakerTTM describes ‘The Maker’ as a mouth-watering, one pound Burrito stuffed with up to three kinds of meat, beans, enchilada sauce and Monterey Jack Cheese in a warm home-style tortilla. The monster burrito is value-priced at $5 during its special rollout promotion.

“We anticipate ‘The Maker’ burrito to become our flagship product,” said Carlos Budet, President and CEO of The Taco Maker. “Our ongoing goal is to deliver what our customers crave with the addition of fresh, innovative products like ‘The Maker,’ while targeting a value-conscious consumer base.”

Guests can create a combo meal with ‘The Maker’ for an additional $2 and receive a cold drink and chips with salsa, side order of rice or French fries.

“Our ‘Maker’ burrito is actually an entire meal in itself,” said Budet. “We use nearly a half pound of meat and the freshest, quality ingredients available, including beans, enchilada sauce and Monterey Jack cheese, to create the best tasting, most satisfying burrito available in any quick service Mexican restaurant. Anyone who orders ‘The Maker’ will not go away hungry…or disappointed.”

The Taco Maker is one of three concepts under the The Taco Maker, Inc. umbrella, an international franchise system with over 185 units open in the United States, Latin America, and the Far East. The Taco Maker restaurant is currently the largest Mexican quick service restaurant in Puerto Rico and serves popular quick service Mexican dishes such as tacos, burritos, nachos, quesadillas, salads and desserts.

With 25 new stores slated to open this year and hundreds more in development, The Taco Maker is experiencing a robust pipeline of commitments from franchise developers in multiple regions of the United States and Puerto Rico as well as countries including India, Panamá, Costa Rica, Colombia, Brazil, The Dominican Republic, Russia, Spain and other European and Latin American countries.

“We will continue to deliver the freshest, most delicious Mexican quick service food we can without compromising on quality or value. Our desire is to grow our reputation with our customers with products like our new ‘Maker’ burrito and to become their choice dining destination for the quality and delicious food we’re known for worldwide,” said Budet.

Long known for its fresh, high quality and flavorful Mexican fast food, The Taco Maker offers various outlet types to meet almost every need, from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over the Top and Mayan Juice. For franchise information for The Taco Maker call 787-273-3160.