The agreement between The Taco Maker and restaurant and real estate developer, Juan Nunez, is part of an expansive strategy by The Taco Maker to grow the brand globally. At least 40 stores will open over a 10 year period in Manhattan. Of those stores, five to six will be stand-alone restaurants while the rest will be designed to complement an urban landscape setting.

“This agreement is a critical part of our expansion strategy to grow The Taco Maker into a leading worldwide franchise,” said Carlos Budet, President and CEO of The Taco Maker. “Our goal is for the millions of worldwide visitors who come to NYC to experience the truly unique taste of The Taco Maker…and ultimately take a TTM franchise back to their home town or their own nation.”

The Taco Maker, Inc. is the parent company of The Taco Maker restaurant which is currently the largest Mexican quick service restaurant in Puerto Rico and is well known for its high quality and flavorful Mexican food including tacos, burritos, nachos, quesadillas, salads and desserts. The first store in New York is slated to open within six to nine months on the upper east side of Manhattan and will be the first Taco Maker restaurant in New York.

“I can’t tell you what a thrill it is to be working with The Taco Maker to bring this incredible concept to the Big Apple,” said restaurant and real estate developer, Juan Nunez. “There’s no question, with the growth potential of TTM, we have an enormous opportunity to strategically develop the brand and capture a considerable portion of the Mexican QSR segment in New York.”

With over 40 years experience in food service operations, including cooking and kitchen management experience, Juan Nunez has developed several successful restaurants in Manhattan as well as a thriving real estate company that owns properties in New York, Florida, and the Dominican Republic. Playing key executive roles in his development company are his son Llamil Nunez, and his daughter, Gina, who oversee daily operations in his restaurants and real estate business.

“I thank Juan for being a strategic partner in bringing the incredible taste of TTM to New York,” said Budet. “It’s all about quick service in Manhattan…and if you combine that with TTM’s delicious and fresh Mexican cuisine…there’s really no way you can go wrong.”

Taco Maker is one of three concepts under the The Taco Maker, Inc. umbrella, an international franchise system with over 200 units open in the United States, Latin America, and the Far East. TTM’s other two brands include Jake’s Over The Top and Mayan Juice. For more information on The Taco Maker, visit their website at www.tacomaker.com.

“We knew in a slowing economy that our marketing approach had to be focused on value for the customer,” said Carlos Budet, President and CEO of The Taco Maker. “Our goal is to help the customer stretch their dollar while offering fresh, authentic Mexican quick-service food. That’s why we’re showcasing our new one-pound flagship burrito ‘The Maker’ through an innovative marketing approach. This allows customers to satisfy their hunger without the premium costs.”

The Taco Maker is implementing this strategy developed by BxP Marketing in Florida that allows the company to track customer trends and preferences while also interacting with customers.

“The process is pretty elaborate and detailed,” said Gary Bentz, Chief Creative Officer of BxP Marketing. “First, consumers opt-in by sending a text to our SMS platform and in return they receive an offer for a free burrito via their mobile phones. Once a customer redeems the text message offer, the software provides TTM with a report that details what radio station that customer was listening to, the daypart, and which program they were listening to that prompted the customer to respond to the offer. The trained staff at each TTM location has been key in assisting customers with the promotion and up-selling.”

TTM is targeting English and Spanish-language radio stations in central Florida for the first stage of this innovative marketing campaign. They have also introduced a Mexican-American character called Juan Maker to help with product identity that will also become the basis for the “Juan Peso Value Menu” in the campaign’s second phase. In unscripted radio spots, Juan Maker is interviewed with a major DJ personality in the Orlando area and asked to text a particular number to get the free food offers.

“We really poured all of our creative juices into this exciting product launch and developed a strategic program to introduce The Maker, generate traffic to the stores and create demand for this new flagship product,” said Bentz. “Our goal was to combine both traditional and cutting-edge media strategies to reach out to a specific demographic and motivate them to visit the stores. The results, I’m proud to say, are nothing short of spectacular.”

When asked about the importance of targeting a younger segment to expand TTM’s customer base, Budet responded, “We realize how important it is to tap into a younger tech-savvy segment of the market for growing our brand in the coming years. We’ve seen in just a few months, in fact, the impact this strategy can have on our total revenue gains. In the first quarter alone, over 2,200 customers have responded positively via their mobile phones for our free burrito promotion with an overwhelming 50% redeem ratio.”

Long known for its fresh, high-quality and flavorful Mexican food, The Taco Maker offers various QSR outlet types to meet almost every need, from traditional free-standing restaurants and mall food courts to its fast-growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over the Top and Mayan Juice. For franchise information for The Taco Maker contact http://www.tacomaker.com.

BxP Marketing is a non-traditional creative marketing agency located in South Florida. Its business model is designed to influence consumers through life and styles strategies using entertainment, music, sport, fashion and new media as a means to effectively reach a wide range of demographics. BxP creative marketing concepts bring together creative, targeted marketing strategies — both traditional and non-traditional — and measurable executions. For more information on BxP Marketing visit http://www.bxpmarketing.com.

TTM describes ‘The Maker’ as a mouth-watering, one pound Burrito stuffed with up to three kinds of meat, beans, enchilada sauce and Monterey Jack Cheese in a warm home-style tortilla. The monster burrito is value-priced at $5 during its special rollout promotion.

“We anticipate ‘The Maker’ burrito to become our flagship product,” said Carlos Budet, President and CEO of The Taco Maker. “Our ongoing goal is to deliver what our customers crave with the addition of fresh, innovative products like ‘The Maker,’ while targeting a value-conscious consumer base.”

Guests can create a combo meal with ‘The Maker’ for an additional $2 and receive a cold drink and chips with salsa, side order of rice or French fries.

“Our ‘Maker’ burrito is actually an entire meal in itself,” said Budet. “We use nearly a half pound of meat and the freshest, quality ingredients available, including beans, enchilada sauce and Monterey Jack cheese, to create the best tasting, most satisfying burrito available in any quick service Mexican restaurant. Anyone who orders ‘The Maker’ will not go away hungry…or disappointed.”

The Taco Maker is one of three concepts under the The Taco Maker, Inc. umbrella, an international franchise system with over 185 units open in the United States, Latin America, and the Far East. The Taco Maker restaurant is currently the largest Mexican quick service restaurant in Puerto Rico and serves popular quick service Mexican dishes such as tacos, burritos, nachos, quesadillas, salads and desserts.

With 25 new stores slated to open this year and hundreds more in development, The Taco Maker is experiencing a robust pipeline of commitments from franchise developers in multiple regions of the United States and Puerto Rico as well as countries including India, Panamá, Costa Rica, Colombia, Brazil, The Dominican Republic, Russia, Spain and other European and Latin American countries.

“We will continue to deliver the freshest, most delicious Mexican quick service food we can without compromising on quality or value. Our desire is to grow our reputation with our customers with products like our new ‘Maker’ burrito and to become their choice dining destination for the quality and delicious food we’re known for worldwide,” said Budet.

Long known for its fresh, high quality and flavorful Mexican fast food, The Taco Maker offers various outlet types to meet almost every need, from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over the Top and Mayan Juice. For franchise information for The Taco Maker call 787-273-3160.

No one was hurt in the collision which was caused by a car slamming into the restaurant just minutes after the lobby closed.

The Taco Maker CEO and President, Carlos Budet, was in Orlando today to inspect the restaurant and confirm the safety of employees and guests were top priority during and after the incident.

“We are glad no one was hurt as a result of this accident,” said Carlos Budet. “Our top priority will remain the safety of our guests and employees. Thank you to all the emergency personnel which were on hand to make sure recovery the effort was safe and people’s needs were met. This is a great community and their response demonstrates that. We look forward to The Taco Maker’s continued expansion into the Central Florida area.”

With 25 new stores slated to open this year and hundreds more in development, The Taco Maker is experiencing a robust pipeline of commitments from franchise developers in multiple regions of the United States and Puerto Rico as well as countries including India, Panamá, Costa Rica, Colombia, Brazil, The Dominican Republic, Russia, Spain and other European and Latin American countries.

Long known for its fresh, high quality and flavorful Mexican fast food, The Taco Maker offers various outlet types to meet almost every need, from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over the Top and Mayan Juice. For franchise information for The Taco Maker call 787-273-3160.

“Even in a slowing economy we continue to see tremendous growth because of our innovative ideas and unmatched quality in the QSR industry,” said Carlos Budet, President and CEO of The Taco Maker. “In the last 18 months, over 900 restaurants have been contracted for development in the US and international markets. We anticipate 2009 will be just as profitable…with the potential to open other markets in Latin America and Europe.”

With 25 new stores slated to open this year and hundreds more in development, The Taco Maker is experiencing a robust pipeline of commitments from franchise developers in multiple regions of the United States and Puerto Rico as well as countries including as India, Panamá, Costa Rica, Colombia, Brazil, The Dominican Republic, Russia, Spain and other European and Latin American countries.

Taco Maker is one of three concepts under The Taco Maker, Inc. umbrella, an international franchise system with over 185 units open in the United States, Latin America, and the Far East. The Taco Maker restaurant is currently the largest Mexican quick service restaurant in Puerto Rico and serves popular quick service Mexican dishes such as tacos, burritos, nachos, quesadillas, salads and desserts.

“Our strategy has always been to work with franchise developers both nationally and internationally with the greatest commitment to professionalism, quality and a vision to see the growth of the TTM brand,” said Budet. “Each year, we continue to raise our expectations even higher in terms of sales and operations because of the uniqueness of our business model and our willingness to employ a creative marketing approach.”

According to TTM, a part of this creative approach is a strategy to connect with today’s consumer while building customer loyalty in its brand. One strategic initiative is to implement the use of high profile billboards and other visually stimulating media to target a younger, tech savvy segment of its consumer base. According to sources, this segment has the purchasing potential of over 150 billion dollars a year.

Another strategy includes the launching of new innovative products to appeal to a broader range of customers. In just a few weeks, in fact, TTM plans the roll out of its new flagship product called “The Maker”—a whopping one pound burrito with almost half a pound of meat. “We feel confident that new innovative products like ‘The Maker’ are the future of our franchise in further increasing market shares in the QSR segment and igniting franchise growth worldwide,” said Budet.

Long known for its fresh, high quality and flavorful Mexican fast food, The Taco Maker offers various outlet types to meet almost every need, from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over the Top and Mayan Juice. For franchise information for The Taco Maker call 801-476-9780.

“The Taco Maker is proud to call Punta Gorda our newest home. Our commitment to providing hungry customers the best Mexican food and customer service in a quick service setting will continue to be our strategy,” stated Carlos Budet, President and CEO of The Taco Maker. “I have no doubt this region will become a top performing market among The Taco Maker’s restaurants in southern Florida and nationwide.”

This store opening is part of an expansion agreement between The Taco Maker (TTM) and Motivator Investment Partners to continue franchising its unique concept brands throughout Florida.

Motivator Investment Partners (MIP), a company formed by entrepreneurs Manuel Viota and Ramon Martinez, signed a development agreement with The Taco Maker, Inc. to open a minimum of 150 franchises in Florida. These stores are projected to create 2,700 immediate jobs and up to 4,000 jobs indirectly. Motivator Investment Partners will open its offices in Central Florida to provide operations support to its stores throughout the Sunshine state.

“This newest location in the Tampa Bay Region is a strategic part in our aggressive regional expansion campaign to further position ourselves as the fastest growing Mexican quick service restaurant in the industry,” stated Budet. “Our sales growth and penetration into regional markets are helping build a growing reputation for excellence and viability in the QSR industry segment.”

Taco Maker is one of three concepts under the The Taco Maker, Inc. umbrella, an international franchise system with over 185 units open in the United States, Latin America, and the Far East. The Taco Maker restaurant is currently the largest Mexican quick service restaurant in Puerto Rico and serves popular quick service Mexican dishes such as tacos, burritos, nachos, quesadillas, salads and desserts.

TTM’s other two brands include Jake’s Over The Top and Mayan Juice. Jake’s Over The Top is a quick service restaurant set in a fun, unique 50’s atmosphere offering a line of hamburgers, sandwiches, chicken tenders, fries, onion rings, and ice cream treats. Mayan Juice is a quick service concept offering real fruit smoothies with health boosters.

Taco Maker offers various outlet types to meet almost every need of franchisees and area developers. The Taco Maker’s locations can vary from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over The Top and Mayan Juice. With new outlet development, unit sales have continued to grow rapidly positioning The Taco Maker as a leader in the Mexican QSR segment. 2008 marks the brand’s 30th anniversary from its beginnings and headquarters in Ogden, Utah.

“The Tampa area is crucial to TTM’s development plans for our regional expansion in Florida,” stated Carlos Budet, President and CEO of The Taco Maker. “We’re absolutely thrilled about the possibility of growing in Hillsborough County and bringing new jobs and economic growth to these area communities.”

These store openings are part of an expansion agreement between The Taco Maker (TTM) and Motivator Investment Partners to continue franchising its unique concept brands throughout Florida.

Motivator Investment Partners (MIP), a company formed by entrepreneurs Manuel Viota and Ramon Martinez, signed a development agreement with The Taco Maker, Inc. to open a minimum of 150 franchises in Florida. These stores are projected to create 2,700 immediate jobs and up to 4,000 jobs indirectly. Motivator Investment Partners will open its offices in Central Florida to provide operations support to its stores throughout the Sunshine state.

“For me personally, the growth of The Taco Maker represents means much more than the regional expansion of a franchise brand,” said Budet. “It represents an expansion of an attitude of excellence from our robust business strategy to the way we treat our customers. With this franchise growth into vibrant communities like Tampa, new customers will experience the quality we’re known for nationwide.”

Taco Maker is one of three concepts under the The Taco Maker, Inc. umbrella, an international franchise system with over 185 units open in the United States, Latin America, and the Far East. The Taco Maker restaurant is currently the largest Mexican quick service restaurant in Puerto Rico and serves popular quick service Mexican dishes such as tacos, burritos, nachos, quesadillas, salads and desserts.

TTM’s other two brands include Jake’s Over The Top and Mayan Juice. Jake’s Over The Top is a quick service restaurant set in a fun, unique 50’s atmosphere offering a line of hamburgers, sandwiches, chicken tenders, fries, onion rings, and ice cream treats. Mayan Juice is a quick service concept offering real fruit smoothies with health boosters.

Taco Maker offers various outlet types to meet almost every need of franchisees and area developers. The Taco Maker’s locations can vary from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over the Top and Mayan Juice. With new outlet development, unit sales have continued to grow rapidly positioning The Taco Maker as a leader in the Mexican QSR segment. 2008 marks the brand’s 30th anniversary from its beginnings and headquarters in Ogden, Utah.

“The Taco Maker is delighted to continue our brand’s expansion into the community of Hudson,” stated Carlos Budet, President and CEO of The Taco Maker. “We’re determined to bring our customers much more than another typical fast food joint—we’re pledging our faithful commitment to the quality and excellence we’ve grown a reputation for having worldwide. I’m looking forward to this region becoming a top performer in our portfolio of franchise brands in southern Florida and nationwide.”

This store opening is part of an expansion agreement between The Taco Maker (TTM) and Motivator Investment Partners to continue franchising its unique concept brands throughout Florida.

Motivator Investment Partners (MIP), a company formed by entrepreneurs Manuel Viota and Ramon Martinez, signed a development agreement with The Taco Maker, Inc. to open a minimum of 150 franchises in Florida. These stores are projected to create 2,700 immediate jobs and up to 4,000 jobs indirectly. Motivator Investment Partners will open its offices in Central Florida to provide operations support to its stores throughout the Sunshine state.

“The product we’re serving is not just delicious quick service cuisine or top-notch customer service, we’re serving first and foremost quality,” said Budet. “It’s a concept that has energized our franchise expansion campaign as we continue to increase our brand’s footprint throughout the Florida region. I know the people of Hudson will embrace TTM for the same reason customers nationwide have…quality in everything we do…from the delicious food to the friendly atmosphere.”

Taco Maker is one of three concepts under the The Taco Maker, Inc. umbrella, an international franchise system with over 185 units open in the United States, Latin America, and the Far East. The Taco Maker restaurant is currently the largest Mexican quick service restaurant in Puerto Rico and serves popular quick service Mexican dishes such as tacos, burritos, nachos, quesadillas, salads and desserts.

TTM’s other two brands include Jake’s Over The Top and Mayan Juice. Jake’s Over The Top is a quick service restaurant set in a fun, unique 50’s atmosphere offering a line of hamburgers, sandwiches, chicken tenders, fries, onion rings, and ice cream treats. Mayan Juice is a quick service concept offering real fruit smoothies with health boosters.

Taco Maker offers various outlet types to meet almost every need of franchisees and area developers. The Taco Maker’s locations can vary from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over the Top and Mayan Juice. With new outlet development, unit sales have continued to grow rapidly positioning The Taco Maker as a leader in the Mexican QSR segment. 2008 marks the brand’s 30th anniversary from its beginnings and headquarters in Ogden, Utah.

“TTM’s franchise expansion into Kissimmee plays a critical part in our national strategy to bring our unique taste of quick service Mexican to regions unfamiliar with our brand,” said Carlos Budet, President and CEO of The Taco Maker. “We know our success depends on not just a quality product…but our faithful commitment to customers to deliver a superior dining experience every time.”

The store openings are part of an expansion agreement between The Taco Maker (TTM) and Motivator Investment Partners to continue franchising its unique concept brands throughout Florida.

Motivator Investment Partners (MIP), a company formed by entrepreneurs Manuel Viota and Ramon Martinez, signed a development agreement with The Taco Maker, Inc. to open a minimum of 150 franchises in Florida. These stores are projected to create 2,700 immediate jobs and up to 4,000 jobs indirectly. Motivator Investment Partners will open its offices in Central Florida to provide operations support to its stores throughout the Sunshine state.

“The innovations of TTM’s brand is transforming the QSR Mexican cuisine segment on a national and regional scale. With an expansion like this into Kissimmee and other communities in Florida, thousands of new customers are finding out what we’re about… excelling in the fundamentals of excellence in incredible food and service.”

Taco Maker is one of three concepts under the The Taco Maker, Inc. umbrella, an international franchise system with over 185 units open in the United States, Latin America, and the Far East. The Taco Maker restaurant is currently the largest Mexican quick service restaurant in Puerto Rico and serves popular quick service Mexican dishes such as tacos, burritos, nachos, quesadillas, salads and desserts.

TTM’s other two brands include Jake’s Over The Top and Mayan Juice. Jake’s Over The Top is a quick service restaurant set in a fun, unique 50’s atmosphere offering a line of hamburgers, sandwiches, chicken tenders, fries, onion rings, and ice cream treats. Mayan Juice is a quick service concept offering real fruit smoothies with health boosters.

Taco Maker offers various outlet types to meet almost every need of franchisees and area developers. The Taco Maker’s locations can vary from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with franchises such as Jake’s Over the Top and Mayan Juice. With new outlet development, unit sales have continued to grow rapidly positioning The Taco Maker as a leader in the Mexican QSR segment. 2008 marks the brand’s 30th anniversary from its beginnings and headquarters in Ogden, Utah.

“This milestone agreement is the perfect fit for us,” said Tomas Torres, president and CEO of The Taco Maker. “Having access to thousands of hungry customers on a daily basis gives TTM a distinct edge over its competitors. As we have in other locations, at Wal-Mart we’ll win by offering incredibly delicious food and a healthy alternative to other fast food places with fresh ingredients that are prepared every day in our restaurants.”

The Taco Maker, Inc. (TTM) is the parent company of The Taco Maker restaurant which is currently the largest Mexican quick service restaurant in Puerto Rico and is well known for its high quality and flavorful Mexican food including tacos, burritos, nachos, quesadillas, salads and desserts. TTM’s other two brands include Jake’s Over The Top, a quick service restaurant offering a unique line of hamburgers, sandwiches, chicken tenders, fries, onion rings, and ice cream treats; and Mayan Juice, a quick service concept offering real fruit smoothies with health boosters.

TTM’s agreement with Wal-Mart includes all concepts in its corporate portfolio, including Mayan Juice, Taco Maker, and Jake’s. To date, TTM has signed lease agreements to open stores in Utah, Florida, and South Carolina. Six of these locations will open this year.

“An opportunity like this comes once in a lifetime,” said Torres. “Success in the quick service industry means you’ve made a good effort of reaching as many people as possible with your product. Taking our unique and health-delicious menu to a broader audience via America’s leading retailer brings us closer to our goal of becoming the premier Mexican quick service restaurant brand to customers nationwide.”

TTM’s flagship restaurant, The Taco Maker, offers various outlet types to meet almost every need, from traditional free-standing restaurants and mall food courts to its fast growing programs for non-traditional locations which complement the dual branding concept with the company’s other franchises, Jake’s Over the Top and Mayan Juice.

The Taco Maker, Inc. (TTM) is an international franchise system with over 185 units open in the United States, Latin America, and the Far East. For more information on TTM, visit their website at http://www.tacomaker.com.